Reflection on marketing practice Essay Example | Topics and Well Written Essays - 750 words

Reflection on marketing practice - Essay Example Ettore Bugatti and his son, Jean, synthesized both technology and art that, to this moment, have been the reason for the Bugatti’s dominance among the sports cars. While art describes the design philosophy of the Bugatti cars, technology defines their unequalled technical supremacy. Furthermore, David et al. make a situational analysis of the Bugatti cars by indicating that the current Bugatti model in the market is the Veyron 16.4. In accordance with the presentation, this version has a top speed of 253.81 miles per hour and a 16-cylinder combustion engine with 1200 horsepower. The presenters also mention that Bugatti makes sixteen different car models with a maximum price of â‚ ¬2,000,000. In addition, the presenters list the project’s principal objectives and further quote automobile enthusiasts, business people, industrialists, and the public as the target audience for the brand. For the target media, the presentation considers TV advertisements, car magazine, Auto shows, and social media as the means of reaching the target audience for this brand. David et al. also recognize community approach and investment into a share of both Formula 1 and fashion merchandise as the most practical marketing strategies Bugatti should utilize. The teaser campaign would involve the use of video teasers, billboards, and posters comprising of an attractive slogan. For the premier launching event, the presenters propose that Bugatti should display cars, which consist of two old Bugatti versions and three new models. At the end of the presentation, David et al. list the Bugatti campaign budget and the future of the new Bugatti. The presenters hold that the new Bugatti model woul d possibly have a top speed of 288 miles per hour. This presentation highlights the typical mistakes and inaccuracies that marketing agencies and individuals often make when preparing a teaser campaign for a new product. In keeping with Thorbjornsen, Ketelaar, Riet, and