Business Decision Making Essay Example | Topics and Well Written Essays - 3000 words - 4

Business Decision Making - Essay Example The management focuses on the application of various research methods. Research companies shall interview tablet users in the South East market. The researcher will also use both structured and unstructured interviews to obtain information on the product. Interviews will provide both qualitative and quantitative methods. The researcher should minimize chances of nonrespondence by approaching the subjects appropriately. Flexibility will be integrated in the interview process in order to maximize information obtained (McKee, 2014, 1). Similarly, researchers will use questionnaires. Mailed questionnaires will be randomly sent to tablet users on a random basis. The researcher should consider the cost of sending feedback from the respondents (Elvis, 2010, 56). Prepaid stamps should be used to cushion the respondents on the mailing costs. Moreover, the researcher may obtain primary data on the market trends. A market analysis will provide quantitative and qualitative data. Researchers can request electronics’ suppliers to furnish them with sales records on tablets. Alternatively, researchers can use secondary data from electronic databases. Sales records will provide detailed information on consumer demand of tablets. Data on consumer preferences will be obtained. The company encourages researchers to apply any other research methods provided they avail adequate data. The objective of the proposed research is to obtain as much data from customers as possible. Particularly, qualitative data providing information on consumer taste and preference is of great importance. The researcher should obtain data on the prevailing market price of the various tablets available in the market. The information obtained will enable the management come up with a price that will maximize revenue for the company. Consumer demand pattern should also be obtained as it will help the company predict expected demand with a high degree of

Reflection on marketing practice Essay Example | Topics and Well Written Essays - 750 words

Reflection on marketing practice - Essay Example Ettore Bugatti and his son, Jean, synthesized both technology and art that, to this moment, have been the reason for the Bugatti’s dominance among the sports cars. While art describes the design philosophy of the Bugatti cars, technology defines their unequalled technical supremacy. Furthermore, David et al. make a situational analysis of the Bugatti cars by indicating that the current Bugatti model in the market is the Veyron 16.4. In accordance with the presentation, this version has a top speed of 253.81 miles per hour and a 16-cylinder combustion engine with 1200 horsepower. The presenters also mention that Bugatti makes sixteen different car models with a maximum price of â‚ ¬2,000,000. In addition, the presenters list the project’s principal objectives and further quote automobile enthusiasts, business people, industrialists, and the public as the target audience for the brand. For the target media, the presentation considers TV advertisements, car magazine, Auto shows, and social media as the means of reaching the target audience for this brand. David et al. also recognize community approach and investment into a share of both Formula 1 and fashion merchandise as the most practical marketing strategies Bugatti should utilize. The teaser campaign would involve the use of video teasers, billboards, and posters comprising of an attractive slogan. For the premier launching event, the presenters propose that Bugatti should display cars, which consist of two old Bugatti versions and three new models. At the end of the presentation, David et al. list the Bugatti campaign budget and the future of the new Bugatti. The presenters hold that the new Bugatti model woul d possibly have a top speed of 288 miles per hour. This presentation highlights the typical mistakes and inaccuracies that marketing agencies and individuals often make when preparing a teaser campaign for a new product. In keeping with Thorbjornsen, Ketelaar, Riet, and